Ensuring re-investment in quality demand sources and lead generation companies requires applicable ROI data, such as lead-to-close tracking and partner lead pursuit visibility. Equip your team with a platform that allows transparency in its simplest form.
Be confident in your lead gen investments by making data-driven decisions.
To make the most of your sales network’s strengths, use real-time data, like lead pursuit KPIs, to focus support on top performing channel partners and limit support of unengaged partners.
Identify and then prioritize in your best channel and partners.
Every product and program have different lead pursuit velocities, using different management parameters. Work with quantifiable data and lead cycle benchmarks specific to each one.
Customize data reporting to your team’s optimal strategies.
Ensure automation of each lead workflow to provide complete visibility of partner performance – from lead velocity through to close ratios.
Replace manual data input and tedious admin tasks with easy-to-use automation.
Implement the ability to create a qualifying agent roster system to ensure leads are being worked by the best agents available. Suggested qualifications include location, skillset, product type, and historical performance.
Lean on your best performing channels and partners for best ROI on lead gen.
Provide different feedback cadence and product dispositions in lead pursuit. Program and product managers can direct specific follow up tasks, data, capability, and reporting.
Tailor your marketing and sales tech stacks to your team’s strategies and set up for success.
Leverage AI to automate the routing of a lead to a roster of agents based on their individual performance score to make sure the hottest leads get to the best agents.
Use performance scoring to make sure the best leads are handled by the most qualified reps available.
Driving lead response and pursuit tracks action and reduces lead decay specific to the product or industry.
Use lead acceptance and feedback data to encourage a sense of urgency.
Continuously improve lead workflows, whether it involves marketing campaigns or sales operations, based on real-time lead pursuit and feedback data.
While stability is good, sometimes adjustments will be necessary to correct an imbalance, or handle a new lead source.