Why You Should Care About Brand Reputation
How do you get customers to choose your company out of all the endless options they have?
The answer is with a strong and positive reputation.
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Brand Reputation
12 ways to build brand reputation
How do you get customers to choose your company out of all the endless options they have? See the list below for ideas!
Internal Operations
What are Channel Sales?
Channels sales work in the opposite way of direct sales. Instead of going straight to the consumer, organizations go through third party vendors like distributors, resellers, or other partners.
What are Direct Sales?
Direct sales are all about selling the product directly to the customer. It is the shortest distance between the organization and the consumer. No middleman. No retailer.
Single-Touch Marketing Attribution Models
It is common to use several channels to market products and services for improved campaigns and increased conversion rates. While that is a good thing, it can be challenging to figure out which channel has the most impact on specific marketing return on investments.
Looking to improve revenue operations and business development strategies?
You have a suspicion your partner channel sales could be improved, but you’re unsure exactly where to start. You may be considering if a Partner Lead Management (PLM) solution is the missing link to a thriving partner ecosystem.
External Operations
What are Distributed Sales?
Distribution selling has become another common way to get the product to end-users, and we’ve put together this information that will help you understand the distributed sales model and teach you how to optimize this strategy in your organization.
Organizations have two main options when it comes to selling a product:
Sell straight to the customer through a sales force.
Go through a third-party organization.
These third-party sellers traditionally come from indirect channels like value-added resellers, affiliate marketers, or independent retailers.
How to Help Value-Added Resellers Improve Sales
While these challenges certainly exist in the modern sales environment, VARs can still overcome them and bring tons of value to partner companies when set up for success.
10 Sales and Marketing Trends for Value-Added Resellers (VARs)
Whether you’re running a SaaS company, selling IT solutions, or consulting front office clients, understanding the latest VAR trends will help you and your organization optimize your VARs.
Value-Added Resellers: How to Help VARs Sell More & Close Faster
Having a full understanding of what a VAR does, the challenges they face, and the opportunities to support these relationships will help organizations get the most out of their VAR partnerships.