Asking the right questions can help organizations sift through endless opportunities to find the right candidates for their products and services. This is where lead qualification comes into play. Companies lacking in well-thought-out lead qualification frameworks will waste plenty of valuable resources chasing shadows and ultimately impacting their bottom line.
Qualifying complex lead workflows saves time, ensures lead acceptance, and increases close rates. Without visibility to your channel management workflows, you’re flying blind.
Furthering the discussion on marketing attribution, let’s take a more in-depth look into a different group of attribution models called Multi-Touch Attribution Models.
If you’ve been part of any customer acquisition program (your company or someone else’s) you’ve been faced with the challenge of minimizing cost of customer acquisition and maximize sales close rates. Oh, and don’t forget we want the good customers, not the unprofitable ones. If this is your existence, well...
Lead Assign specializes in partner lead management for complex revenue operations. Over the past five years, we’ve come across every type of partner lead management challenge, and we’ve tailored a highly specialized solution for each lead routing workflow.
You know your partner channel performance is suffering and you know it’s related to inaction on the leads you generate. Not to be the bearer of bad news but speed to lead can be the key difference between winning and losing a deal.