Pipeline Transparency

Sales Cycle

Lead Qualification Frameworks (1)

Lead Qualification Frameworks

Qualifying complex lead workflows saves time, ensures lead acceptance, and increases close rates. Without visibility to your channel management workflows, you’re flying blind.

Channel Lead Qualification (1)

Channel Lead Qualification

Asking the right questions can help organizations sift through endless opportunities to find the right candidates for their products and services. This is where lead qualification comes into play. Companies lacking in well-thought-out lead qualification frameworks will waste plenty of valuable resources chasing shadows and ultimately impacting their bottom line.


Do you know your Lost Revenue per Lead (LRL)?

If you’ve been part of any customer acquisition program (your company or someone else’s) you’ve been faced with the challenge of minimizing cost of customer acquisition and maximize sales close rates. Oh, and don’t forget we want the good customers, not the unprofitable ones. If this is your existence, well we understand your challenge.

Multi-Point Marketing Attribution

Furthering the discussion on marketing attribution, let’s take a more in-depth look into a different group of attribution models called Multi-Touch Attribution Models.