Having a full understanding of what a VAR does, the challenges they face, and the opportunities to support these relationships will help organizations get the most out of their VAR partnerships.
Whether you’re running a SaaS company, selling IT solutions, or consulting front office clients, understanding the latest VAR trends will help you and your organization optimize your VARs.
While these challenges certainly exist in the modern sales environment, VARs can still overcome them and bring tons of value to partner companies when set up for success.
Distribution selling has become another common way to get the product to end-users, and we’ve put together this information that will help you understand the distributed sales model and teach you how to optimize this strategy in your organization.
Organizations have two main options when it comes to selling a product:
Sell straight to the customer through a sales force.
Go through a third-party organization.
These third-party sellers traditionally come from indirect channels like value-added resellers, affiliate marketers, or independent retailers.
You have a suspicion your partner channel sales could be improved, but you’re unsure exactly where to start. You may be considering if a Partner Lead Management (PLM) solution is the missing link to a thriving partner ecosystem.
It is common to use several channels to market products and services for improved campaigns and increased conversion rates. While that is a good thing, it can be challenging to figure out which channel has the most impact on specific marketing return on investments.
Direct sales are all about selling the product directly to the customer. It is the shortest distance between the organization and the consumer. No middleman. No retailer.
Channels sales work in the opposite way of direct sales. Instead of going straight to the consumer, organizations go through third party vendors like distributors, resellers, or other partners.
How do you get customers to choose your company out of all the endless options they have? See the list below for ideas!
How do you get customers to choose your company out of all the endless options they have?
The answer is with a strong and positive reputation.