Multi-Point Marketing Attribution
Furthering the discussion on marketing attribution, let’s take a more in-depth look into a different group of attribution models called Multi-Touch Attribution Models.
Do you know your Lost Revenue per Lead (LRL)?
If you’ve been part of any customer acquisition program (your company or someone else’s) you’ve been faced with the challenge of minimizing cost of customer acquisition and maximize sales close rates. Oh, and don’t forget we want the good customers, not the unprofitable ones. If this is your existence, well we understand your challenge.