Single-Touch Marketing Attribution Models

It is common to use several channels to market products and services for improved campaigns and increased conversion rates. While that is a good thing, it can be challenging to figure out which channel has the most impact on specific marketing return on investments.

What are Direct Sales?

Direct sales are all about selling the product directly to the customer. It is the shortest distance between the organization and the consumer. No middleman. No retailer.

What are Channel Sales?

Channels sales work in the opposite way of direct sales. Instead of going straight to the consumer, organizations go through third party vendors like distributors, resellers, or other partners.