Lead Scoring: What it is, who it’s for, and how to get started
As a demand generator who is supporting a business development network, the focus is on one primary goal – and that’s to generate qualified leads and lots of them.
First Steps to Developing an Automated Lead Scoring System
Effective lead distribution and analytics tools use an Artificial Intelligence (AI) engine to route leads based on existing business-specific rules. Managing marketers and sales team directors will also have access to view the detailed or high-level lead data overall. For example, lead source, lead details, lead pursuit and lead feedback are all KPIs that impact business strategy.